May 2024

Sales Strategy: Sell Without Selling by Empowering Buyers

In the world of sales, there exists a fascinating paradox: while we all detest being on the receiving end of a hard sell, we relish the experience of shopping and making purchases. This contradiction arises from the fundamental human desire for control – we resist being coerced into decisions, yet we revel in the autonomy […]

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Sales Strategy: Maintain Assertive Friendliness

In the competitive world of sales, it’s common to approach prospects with a hostile mindset and attitude. Early in my business career, I was guilty of the same. During my first sales meetings, I viewed them as one-time opportunities, failing to appreciate the importance of preserving relationships with customers for the future, even if the

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Why Start Ups fail? 01 No Market Need: Webvan Vs Facebook

Amidst the myriad challenges that startups encounter, one glaring issue towers above the rest: no market need. We delve into the root cause of startup failures, where solutions are crafted in search of problems rather than addressing genuine market needs. With insights gleaned from real-world post-mortems, we shed light on the dire consequences of overlooking

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Why Startups Fail? 02 Failure to Pivot: Z Gallerie, pets.com, ritual.com

The Pitfalls of Being Married to a Bad Idea Dwelling on a flawed concept can drain resources and hinder progress, leading to frustration among team members and investors alike. The reluctance to pivot away from an unviable product or strategy can ultimately seal a startup’s fate. Z Gallerie started strong in 1973 by providing high

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Disrupting Industries by Addressing Inefficiencies: Netflix

Some of the most transformative companies started by looking beneath the surface and resolving long-standing problems others ignored. This article explores how addressing inefficiencies opened doors for game-changing businesses across industries In the realm of business, inefficiencies often lurk beneath the surface, waiting to be discovered and addressed. From archaic practices to monopolistic structures, these

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Leveraging Mentorship to Power Innovation: Dropbox, Instagram, Anthorpic, AirBnB

Navigating entrepreneurship alone can feel daunting, but one resource makes all the difference. While many founders overlook mentor value, the reality is experienced advisors shape trajectories. Beyond books, mentors impart customized wisdom from firsthand successes and failures. Practical Insights You Can’t Gain Alone In entrepreneurship, lived experience exceeds textbooks. Mentors transfer actionable insights, sparing you

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Finding Business Ideas Through Everyday Conversation: Slack & Tinder

For any entrepreneur, the journey often starts with a simple question – how might we make people’s lives a little easier? this article highlights a simpler way many innovative founders have unearthed brilliant ideas – by tuning into daily social interactions. Within the ordinary discussions and connections of community life, often the seeds of transformation

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The Top 3 Reasons Why Entrepreneurship Is Essential to Future-Proof Your Career in Today’s Fast-Changing World

In today’s fast-paced world, traditional notions of employment and career paths are rapidly evolving. The emergence of new technologies and shifting societal dynamics have transformed the job market, creating both challenges and opportunities. In this article, we’ll explore why now is the ideal time to embark on the entrepreneurial journey and how individuals can leverage

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Outthink Impossibility: Develop the Courage to Challenge Conventional Wisdom

Impossible is Just a Perception What if the word “impossible” didn’t exist? What if it was merely a construct of our imagination? Reflect on the 1800s—candles were the only source of light, flying was a madman’s dream, and having the world’s knowledge in your palm was pure sorcery. Fast forward 200 years. Today, light bulbs,

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