Imagine launching a product only to realize you’ve been targeting the wrong audience all along. Painful, right? As a startup founder, the key to avoiding this nightmare is identifying your ideal customer from the get-go. Learn from Success: Steve Jobs and Apple’s Early Adopters Steve Jobs knew that to build Apple into the tech giant […]

In 2010, four friends—Neil Blumenthal, Andrew Hunt, David Gilboa, and Jeffrey Raider—came together with a shared vision to challenge the status quo in the eyewear industry. Recognizing the Problem Their initial spark of inspiration came from their personal frustrations with the eyewear industry. They recognized the high prices and limited choices available, making eyeglasses unaffordable

In 2018, the entertainment world was captivated by the ambitious plans of Quibi, a new mobile-first video streaming platform co-founded by media mogul Jeffrey Katzenberg and tech veteran Meg Whitman. Quibi’s premise was simple: to revolutionize short-form video content by delivering high-quality, slick and premium bite-sized entertainment such as 10-minute Movies, Documentaries and Reality Tv

The story of apple provides us a masterclass on the importance of targeting your startup towards a specific well-defined group. In 1976, Steve Jobs, Steve Wozniak, and Ronald Wayne founded Apple Computer in a small garage in Cupertino, California. Their first product, the Apple I, was a groundbreaking personal computer, but it was largely unknown

The path to entrepreneurial success is fraught with challenges, regardless of the industry. One of the most crucial factors for any new business venture to succeed in the long run is the ability to develop a truly competitive edge. Whether you’re aspiring to open a restaurant, a tech startup, or a retail shop, understanding the

Starting a business is an exciting venture, but before diving in, it’s essential to ask yourself some hard questions. The most crucial question is, “Do I have what it takes to actually run a business?” Many aspiring entrepreneurs avoid this question because they fear the true answer. However, facing this question head-on is the first

In the realm of sales, objections are often perceived as obstacles to overcome in order to complete a transaction. Many consider objections to be a backward steps in the sales interaction. However, this perspective overlooks a crucial aspect: objections are, in reality, a quest for more information from the customer’s perspective. By reframing our understanding

One powerful technique that can help you navigate objections with finesse is the “Feel, Felt, Found” approach. This method combines empathy, relatability, and a solution-oriented mindset, making it an effective tool for building trust and guiding customers towards the right decision. Understanding the “Feel, Felt, Found” Technique The “Feel, Felt, Found” technique is a three-step

In the fast-paced world of sales and marketing, success isn’t just about making a quick sale; it’s about building lasting relationships. Imagine turning a simple request into a powerful sales strategy. This is where the foot-in-the-door technique comes into play. The Foot-in-the-Door Technique The foot-in-the-door technique is a psychological principle suggesting that people are more

In today’s crowded marketplace, the ability to captivate an audience isn’t merely a luxury—it’s a necessity. Entrepreneurs, whether just starting or looking to scale, can benefit immensely from mastering the art of storytelling. Unlike straightforward facts and figures, stories engage emotions, build connections, and ultimately drive decisions. This guide explores how to craft compelling sales