In today’s fast-paced and ever-evolving business landscape, innovative entrepreneurs are constantly seeking unique ways to tap into new business models and leverage existing resources and trends to create profitable ventures. Here are two groundbreaking business ideas that combine art, creativity, and sustainability, each with a built-in viral component to ensure organic growth through customer engagement and social sharing. Here’s how you can get started with each one and how each idea leverages current trends:
1. Mural Agency
Concept: Create a business that transforms blank walls into vibrant murals for brands. Partner with building owners to use their walls for murals, take measurements, and sell the wall space to advertisers. Manage the creation of the murals by hiring local artists and selling the concept to advertisers.
Leveraging Trends:
- Visual Advertising: Murals are a form of eye-catching visual advertising that stands out in the urban landscape, offering a creative alternative to traditional billboards.
- Social Media Engagement: Murals are frequently shared on social media, especially on platforms like Instagram, generating organic marketing and virality. People love taking and sharing photos of murals, which can amplify brand exposure.
How to Start:
- Identify Blank Walls: Drive around your city and identify potential blank walls that can be used for murals.
- Pitch to Building Owners: Approach building owners with the idea of earning extra income by renting out their wall space.
- Take Measurements: Measure the dimensions of the walls and photograph them.
- Build a Sales Pitch: Create a compelling pitch for advertisers, highlighting the benefits of murals over traditional billboards.
- Hire Local Artists: Reach out to local artists through social media and art communities, offering them opportunities to work on mural projects.
- Scale: Once established in one city, expand to other cities by repeating the process.
Revenue Model: Charge advertisers for the mural space, including a fee for the creative production.
Target Audience: Advertisers looking for unique, eye-catching ways to market their brands.
Scalability: Expand to multiple cities by partnering with local artists and building owners.
2. Art Rentals
Concept: Partner with artists to rent out their unsold art to interior decorators, commercial developers, and hotel operators. This helps artists monetize their inventory while providing unique decorations for businesses.
Leveraging Trends:
- Interior Design Boom: There is a growing interest in unique and aesthetically pleasing interiors, driven by platforms like Pinterest and Instagram. Businesses and homeowners are constantly seeking distinctive decor to set their spaces apart.
- Sustainable Living: Renting art aligns with the trend of sustainable living, as it promotes the reuse of existing resources and reduces waste. It also allows people to change their decor regularly without contributing to mass production and disposal.
How to Start:
- Network with Local Artists: Connect with local artists and offer to help them monetize their unsold artwork.
- Build a Database: Photograph and catalog the available artwork to create a comprehensive database.
- Approach Businesses: Pitch the idea to interior decorators, commercial developers, and hotel operators, highlighting the benefits of renting unique art pieces.
- Set Up Logistics: Establish a system for installing and deinstalling the artwork, including transportation and handling.
- Create Rental Agreements: Develop rental agreements with terms for duration, pricing, and optional purchase.
Revenue Model: Charge a rental fee and a service fee for installation and deinstallation.
Target Audience: Interior decorators, commercial developers, and hotel operators looking for unique art pieces.
Scalability: Build a larger database of rentable art and expand the network of businesses interested in art rentals.
Conclusion
These 2 innovative business ideas that are based on the changing business models of the 21st century leverage existing infrastructure and contemporary trends, making them not only viable but also scalable and sustainable. By starting with minimal investment and focusing on creative and viral components, entrepreneurs can build successful ventures that attract attention and drive organic growth. Whether you’re interested in transforming blank walls into art, renting out unique pieces, these ideas provide a roadmap to turn art into a viral business without any special skills.
